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Vera Jo Bustos currently owns and operates two businesses—Mentality Solutions and VJ's Elite. Vera Jo, commonly referred to as "VJ," is also a PGC Basketball Director

Prior to running her own businesses, Bustos coached five years at the University of New Mexico and two years at Western State Colorado University. 

Vera Jo was inducted into the Adams State Hall of fame in September 2019. She is one of the youngest inductees in Adams State history.

She spent the 2011-12 season playing professional basketball in Thessaloniki, Greece, for Apollon Kalamarias. She averaged 11.2 points and 5 rebounds as a rookie in the top league of Greece. Previously, Bustos was a stand-out player at Adams State from 2007-11. During her time in Alamosa, Colorado, Bustos not only became the school's all-time scoring leader with 1,859 points, but she also became the school’s all-time leader in minutes played (3,805) and games started (105). In her four years, Bustos averaged 17.5 points per game and set records for most points in a game (36), most 3-pointers in a game (8) and most points in a half (27). 

Bustos graduated from Adams State with a double major in Exercise Science and Sports Psychology, and she earned her Master’s Degree in Human Performance in 2014 from Adams State. As a graduate of West Las Vegas High School, Vera Jo Bustos was a standout and commonly known throughout the state of New Mexico, where she was a 3-time Athlete of the Year selection. She still owns the school record for points (2,098), rebounds (935), assists (536), steals (331) and games started (125).



Lobo Pride Episode 7: Vera Jo Bustos
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Career History

  • Owner, Mentality Solutions 2019-present

  • Director, PGC Basketball 2019-present

  • Owner, VJ’s Elite, LLC 2017-present

  • University of New Mexico Coaching Staff 2014-2019

  • Western Colorado University Assistant Coach 2012-2014

  • Professional Player – Greek League EuroCup 2011-2012

  • All-American, Adams State University 2007-2011

Honors and Awards

  • Adams State University Hall of Fame 2019

  • WBCA Division II All-American (2009-10, 2010-11)

  • Five-time RMAC Player of the Week (2010-11)

  • Women’s Div. II Honorable Mention All-American (2010-11)

  • Daktronics All-American Ballot (2008-09, 2010-11)

  • NCAA Central Regional Championship All-Tournament Team (2010-11)

  • Daktronics All-Central Region First Team (2008-09, 2010-11)

  • Banker’s Classic Tournament MVP (2008-09, 2010-11)

  • Chuck Stephens Classic Tournament MVP (2010-11)

  • RMAC Pre-Season Player of the Year (2010-11)

  • RMAC West Division Player of the Year (2008-09, 2009-10)

  • Div. II Bulletin All-American Team Honorable Mention (2009-10)

  • Daktronics All-Central Region Second team (2009-10)

  • All-RMAC First Team (2008-09, 2009-10)

  • Pre-Season All-RMAC team West Division. (2008-09)

  • RMAC Freshman of the Year (2007-08)

  • RMAC West Division Freshman of the Year (2007-08)

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Career Highlights

  • Adams State University Hall of Fame 2019

  • ASU Records:

  • All-time career scoring leader: 1,859

  • Avg ppg over 4 year career: 17.5

  • Most points in a game: 36

  • Most points in a half: 27

  • Most three-pointers in a game: 8

  • Games Started 105

  • All-Time Leader in minutes: 3,805

  • 2x NCAA All-American

  • 2 National Tournament Appearances

  • Sweet 16 Appearance

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